Our Reads

Balancing personalization and privacy: Build trust with your customers [ link ] Consumer privacy concerns and new regulations like GDPR...

Amazon is stepping up its personalization game with generative AI, revolutionizing how it makes product recommendations, writes...

Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the jolly image of Santa Claus  for its 1931...

What’s an LLM? LLMs are AI models designed to understand and generate human language. From chatbots to content creation, these models are...

Large Language Models (LLMs) are revolutionizing the way we interact with technology, but their true potential lies in the quality and...

I was mentoring an entrepreneur the other day about starting an affiliate business and I realized the world of affiliates and the world...

AI used to be the stuff of sci-fi —think of all those robot butlers in futuristic movies and The Jetsons . But now, that fantasy has...

Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...

In the fast-paced world of e-commerce, where customers have limitless options at their fingertips, personalization has become a key...

A roundup of the world of AdTech and MarTech Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the...