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Our Reads
The impact of AI and ML on customer segmentation
Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...
2 min read
How Amazon is Using Generative AI to Revolutionize Personalization—and What Other Industries Can Learn from It
In the fast-paced world of e-commerce, where customers have limitless options at their fingertips, personalization has become a key...
6 min read
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