Articles by Paul Bucalo

Retail Media Networks are the future of retail advertising. In a data-driven world, a robust RMN is the cost of doing business.

In the technology world, ambitious and innovative teams can quickly reach their capacity. Successful companies have no shortage of asks....

Tough economic times often mean reduced marketing budgets . Free up your MarTech budget by taking control of your customer data, storing...

Traditionally, the robotics industry has laser focused devices to perform individual tasks, like the robotic dog who can run a parkour...

MarketingOps.com  releases State of Marketing Operations Professionals Report [ link ] The 87-page report (registration required)...

Balancing personalization and privacy: Build trust with your customers [ link ] Consumer privacy concerns and new regulations like GDPR...

Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the jolly image of Santa Claus  for its 1931...

I was mentoring an entrepreneur the other day about starting an affiliate business and I realized the world of affiliates and the world...

Machine Learning (ML) capabilities can significantly impact a marketer’s customer segmentation strategy. There is a lot in the industry...

A roundup of the world of AdTech and MarTech Coca-Cola launches AI-generated holiday ads [ link ] The same company that popularized the...